Frequently Asked Questions
What is SEO, and why does my NZ business need it?
SEO (Search Engine Optimisation) is the practice of improving your website's visibility in search engine results (like Google) to attract more organic traffic. In New Zealand, where local competition can be fierce, SEO helps your business stand out. For example, if you're a plumber in Auckland, good SEO ensures that when someone searches “plumber near me,” your website appears prominently.
How long does it take to see results from SEO?
SEO is a long-term strategy. Typically, you might see noticeable improvements in 3–6 months, depending on your industry, competition, and the quality of your current website. For example, ranking for "Wellington coffee roasters" might take less time than ranking for a broader term like "best coffee in NZ." Consistency and patience are key.
Why is SEO important for my business?
SEO helps your business appear higher in search results, making it easier for customers to find you online. It’s especially valuable in New Zealand, where local searches play a key role in connecting with regional audiences.
How do I choose the right SEO agency for my business?
Look for an agency that aligns with your business values and communicates clearly. We prioritise transparency, regular updates, and creating a strategy that’s customised to your business needs and goals.
Do I need SEO if I already use Google Ads?
Yes! Google Ads provide immediate traffic, but they stop delivering once your budget runs out. SEO builds sustainable, long-term visibility by ensuring your website ranks naturally. Think of it like planting a tree: Google Ads are like instant fruit from a market, while SEO is about nurturing a tree that bears fruit for years.
Should I focus on .nz domain extensions?
While .nz domain extensions aren't mandatory for ranking in New Zealand, they can help signal to both search engines and users that you're a local business. Having a .co.nz or .nz domain can build trust with Kiwi customers and potentially give you a slight edge in local search results.
Why isn't my website appearing in local search results?
If you're not appearing in local searches, check that you've properly set up and verified your Google Business Profile, included your full NZ address on your website, and used location-specific keywords naturally in your content. Also ensure you're using proper schema markup to tell search engines where you're located in New Zealand.
Do I need to optimise content for both Australia and New Zealand?
While Australia and New Zealand share similarities, it's best to create separate content strategies for each market. Kiwi customers respond better to NZ-specific content that uses local terminology, addresses local pain points, and references local examples. For instance, use "GST" instead of "sales tax", "mobile" instead of "cell phone", and reference local landmarks or cultural elements that resonate with NZ audiences.
How do I optimise for voice search in the NZ market?
Voice search is growing in NZ, especially with smart speakers like Alexa and Siri. Optimise for voice by using natural, conversational language, answering common questions directly in your content, including long-tail keywords like “Where’s the best fish and chips in Tauranga?
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